Branding
Logo
Typography
Logo
Typography
THE LOOP
The Loop is an internal communications channel through the University of Newcastle. When designing the identity, the focus was to convey a sense of professionalism and accuracy while also building feelings of community and connectedness.
When working on this project, there was a need to work within the branding guidelines of the university while still creating a distinctive identity. This was created by utilising the UoN blue, grey and white colours while also creating a custom logo and a loop motif.
The Loop is an internal communications channel through the University of Newcastle. When designing the identity, the focus was to convey a sense of professionalism and accuracy while also building feelings of community and connectedness.
When working on this project, there was a need to work within the branding guidelines of the university while still creating a distinctive identity. This was created by utilising the UoN blue, grey and white colours while also creating a custom logo and a loop motif.
