Typography
Packaging Design
Printmaking
Packaging Design
Printmaking
COFFEE OBSESSION
The Coffee Obsession brand has a focus of creating a grunge and industrial feel across the brand. By using a traditional printmaking technique of a letterpress, the logo has an authentic and hand-made touch.
When expanding the brand across different formats, it was important to establish the brand not just as a logo but as an overall feel. This was establish by the use of further letterpress prints and the iconography of the exclamation mark.
The Coffee Obsession brand has a focus of creating a grunge and industrial feel across the brand. By using a traditional printmaking technique of a letterpress, the logo has an authentic and hand-made touch.
When expanding the brand across different formats, it was important to establish the brand not just as a logo but as an overall feel. This was establish by the use of further letterpress prints and the iconography of the exclamation mark.
![](https://freight.cargo.site/t/original/i/bd106aab2e5d205274c4b36e2bbae70baf90045fe0314934e831c14db8006ee3/Preference-1.jpg)
![](https://freight.cargo.site/t/original/i/bec72985e59d9bf0fe15d551ee6892c3ceed8bf5d0041336fa5294dbb030c176/Preference-2.jpg)
![](https://freight.cargo.site/t/original/i/ef5bc9fa46506c9c5efb5029ccf9b53e1796aa0a1b9c60eb6c5e8a69f081f874/Preference-3.jpg)
![](https://freight.cargo.site/t/original/i/0eed24db3b59d5faa82836b1aa0e512325999c8978fe811c7eb2467cf6c3fa94/Logo-Animation.gif)
![](https://freight.cargo.site/t/original/i/77e0d780db8833f8ecf9624cbed9e5cee4a0ad68aef76603a455b296e6bddba0/Preference-4.jpg)